Organizations have come to rely upon the web as a critical technology. Web-based applications offer great promise for extending the productivity of knowledge workers, customers, and partners. Most executives view their web properties (internet, intranets, extranets and portals) as important strategic assets. Our team has been focused on delivering Web Content Management (WCM) solutions since the term was first coined more than a decade ago.

Gimmal Group helps organizations maximize the utility of these assets through our unique combination of technical acumen and focus on the user experience. While the vast majority of large businesses today utilize some form of WCM technology, only a small percentage are leveraging this technology to its full potential.

The User Experience

Our team of experts helps companies improve the usability of their web sites through compelling visual design and the classification of information. Throughout this process, we ensure that the brand messaging is consistent across all communication channels and that our clients can maintain what we mutually develop.

Web Content Management

Our experienced team of WCM professionals helps organizations make good on the promise that the internet holds in terms of creating value. Whether it is an employee portal, a family of product micro-sites, or a complete corporate re-branding initiative, we will help your business and technical stakeholders focus on a few key objectives:

  • Identify the most appropriate platform and associated technology to achieve your business objectives whether it is a portal, collaborative system, or custom development
  • Implement a superior creative design and information architecture
  • Develop website content
  • Educate your team on the capabilities and limitations of WCM technology, helping to form a plan that will ensure success
  • Architect a solution that places high priority on sound usability principles to ensure user adoption
  • Implement the solution on-time and on-budget

 

Key Focus Areas

Strategy: Site Strategy, Competitive Audits, ROI and Business Case, Experience Design
User Interface Design: Information Architecture, Usability Testing, Rich Media Development
Web Design & Development: Creative Design, Custom Web Development, Portals, E-Commerce
Content: Copywriting, Custom inter-actives, Web Content Management Systems
Measurement & Analytics: Traffic Analysis, Click through Analysis, Conversion Analysis
Online Marketing:  Email Marketing, Search Engine Optimization, Online Advertising

Benefits to You

The Gimmal team has the ability to tightly integrate with existing enterprise wide infrastructure. We have experience in working with EMC Documentum and Microsoft SharePoint. By engaging the Gimmal team, your organization will be able to:

  • Drive down costs through customer self-service applications
  • Improve the quality of content through the coordinated creation and publishing of content
  • Implement web sites that integrate with back-end systems and resources
  • Manage and promote your brand by presenting a consistent face to external audiences
  • Support publishing to multiple sites while maintaining content integrity

 

For more information regarding our services, please e-mail us at sales@gimmal.com or call (713) 586-6500.